Natural diamonds currently account for approximately seventy five percent of all diamond sales by value, in the United States.
According to Rapaport, “30 and 50 point indices are up 15.1% and 5.8% respectively, for the year to date”. One and Two carat sizes are selling well, while larger diamonds continue a very positive projection.
Mine closures in Canada and South Africa are causing a more balanced supply. Botswana's economy grew by 8.7% in the second quarter. The increase is mostly due to diamond sales. The Weekend Post reports that, Botswana’s rough diamond production jumped 88 percent year-on-year.
Selling a natural diamond with emotion, entails much more than stating a carat weight, producing a diamond report, and delivering a price quotation. Sunny Jiang, Founder & President of Love Only Inc. states that, “specifications do not make people fall in love, celebrate a life or remember someone forever .... (a diamond’s) highest value comes from what human beings choose to place inside it: a promise, a memory, a relationship, a declaration that one person matters to another”.
He continues “De Beers needs an owner and an operating team that understands human desire as deeply as they understand geology”. His best line is that “De Beers, (is)the company that anchored diamonds to love ... (such a completely relevant concept) in a world where everything except love is becoming easier to manufacture”.
A diamond can “sell like art”. The doors of the diamond vaults are swinging open to include antique cuts, unusual shapes and a broader range of colours; bring more meaning and personality to an emotional purchase. Companies that open their doorways, to a thoughtful, creative, and carefully selected collection of specialty or untraditional diamonds are shaping the future of diamond jewellery for the next generation.
Internet diamond sites sell diamonds using a check list of physical specifications and blockchain compliances. This manner of selling destroys the romantic element intrinsic in a meaningful, and interactive diamond experience. The type of experience that will ensure that diamonds and romance always walk down the aisle, hand in hand.
